Archived CBOE, CBSX, & CFE Press Releases

FOR IMMEDIATE RELEASE


CBOE TO LAUNCH NEW ELECTRONIC SYSTEM FOR TRADING FLEX OPTIONS; CBOE To Provide The First Fully-Automated Electronic FLEX Options Trading System In The U.S.


CHICAGO, November 19, 2007 - The Chicago Board Options Exchange (CBOE) announced today that it has received regulatory approval to launch a new electronic system for trading index and equity FLexible EXchange (FLEX) options. The new system, CFLEX, is the first Internet-based, fully automated electronic trading system in the U.S. marketplace for the trading of FLEX options, which are customizable options contracts.The system also offers the benefits of a hybrid trading environment. CBOE received final regulatory approval from the U.S. Securities and Exchange Commission (SEC) on Friday, November 16 and the new system is expected to be available beginning tomorrow, Tuesday, November 20.

CFLEX will offer complete anonymity, with a combination of orders and request for quotes (RFQs), and guaranteed participation rights and order books; thereby enabling brokers, liquidity providers, and their customers to negotiate trades securely over the Internet. The CFLEX system will dramatically reduce the time required to execute a FLEX trade, and make the process far less complex. The CFLEX system is built on Stockholm-based Cinnober Financial Technology's platform. By offering this new trading interface, CBOE expects to attract a significant segment of the OTC market activity to its system by providing the ability to trade FLEX options electronically.

"CBOE created the concept of FLEX options in 1993, and with the launch of this new system, will take FLEX option trading to a whole new level by introducing the first Internet-based, fully-automated, electronic FLEX options trading system in the U.S.," said CBOE Chairman and CEO William J. Brodsky. "This revolutionary system will offer FLEX users a host of benefits, including significantly reducing costs, point-and-click execution, and virtual elimination of counterparty risk."

FLEX options are customized index or equity option contracts that provide investors with the ability to customize key contract terms including strike prices, exercise styles and expiration dates of up to ten years from the trade date; with the transparency, administrative ease and clearing guarantees of standard listed options. It is expected that nearly all of the index and equity (including exchange traded fund (ETF)) options products listed on the CBOE will be available for trading on the CFLEX trading system. CBOE created index FLEX options in 1993 and equity FLEX options in 1996.

CBOE, the largest options marketplace in the U.S. and the creator of listed options, is regulated by the Securities and Exchange Commission (SEC). For additional information about the CBOE and its products, visit the CBOE website at: www.cboe.com.

Contacts:
Debbie Baratz
(312) 786-7123
baratz@cboe.com

Gary Compton
(312) 786-7612
comptong@cboe.com


CBOE® and Chicago Board Options Exchange® are registered trademarks of Chicago Board Options Exchange, Incorporated.

This communication shall not constitute an offer to sell or the solicitation of an offer to buy any securities, nor shall there be any sale of securities in any state or jurisdiction in which an offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. No offering of securities shall be made except by means of a prospectus meeting the requirements of Section 10 of the Securities Act of 1933, as amended.

In connection with the proposed restructuring transaction, CBOE Holdings, Inc. ("CBOE Holdings") has filed certain relevant materials with the United States Securities and Exchange Commission (SEC), including a registration statement on Form S-4. Members are encouraged to read the registration statement, including the proxy statement/prospectus that are a part of the registration statement, because it contains important information about the proposed transaction. Members are able to obtain a free copy of the proxy statement/prospectus, as well as the other filings containing information about CBOE Holdings and the Chicago Board Options Exchange, Incorporated ("CBOE"), without charge, at the SEC's Web site, http://www.sec.gov/, and the companies' website, http://www.cboe.com/. In addition, CBOE members may obtain free copies of the proxy statement/prospectus and other documents filed by CBOE Holdings or the CBOE from CBOE Holdings by directing a request to the Office of the Secretary, CBOE Holdings, Inc., 400 South LaSalle Street, Chicago, Illinois 60605.

CBOE Holdings, the CBOE and their respective directors, executive officers and other employees may be deemed to be participants in the solicitation of proxies in connection with the proposed transaction. Information about the directors and executive officers of CBOE Holdings and of the CBOE is available in the prospectus/proxy statement.
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