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CBOE, CBSX, & CFE Press Releases


FOR IMMEDIATE RELEASE


CBOE HOSTS THREE-DAY "THREE GURUS PLUS" WEBINAR NOV. 10-12; LARRY MCMILLAN, FARI HAMZEI AND PRICE HEADLEY FEATURED

Chicago, November 2, 2009 - The Chicago Board Options Exchange (CBOE) today announced that on November 10-12, 2009, the Exchange will host a three-day options audio webinar, entitled "Three Gurus Plus." Sponsored by CBOE and on-line broker tradeMONSTER, the event features renowned options traders Larry McMillan, president, McMillan Analysis Corp.; Fari Hamzei, founder, Hamzei Analytics; Price Headley, founder, BigTrends.com; and nine other options experts.

"This is a tremendous opportunity for both current and potential options traders to gain access to an esteemed group of options professionals, all by way of the Internet, and to tap into so many dimensions of options trading at one event," Debra Peters, Vice President, CBOE Options Institute, said."As a leader in options education for almost 25 years, CBOE's Options Institute in recent years has dramatically expanded the reach of its educational offerings by leveraging the power of the Web. Our 'Three Gurus Plus' webinar is perhaps our most significant single online effort to date."

Next week's CBOE "options comprehensive" features 18 one-hour live webinar sessions, covering topics for all levels of options traders.

Headley, McMillan and Hamzei will present three options sessions each, with topics including:

- Price Headley (Nov. 10) - How to use VIX® and put/call ratios to spot important market reversals; the top three technical indicators for fast-moving stock option.
- Larry McMillan (Nov. 11) - How to use options as contrary indicators; using volatility in options trading
- Fari Hamzei (Nov. 12) - How to use Hamzei Analytics proprietary indicators; picking high-gamma trades

Other sessions feature Jon Najarian, optionMONSTER; Dan Sheridan, Sheridan Options Mentoring; Dan Passarelli, Market Maker Mentoring; John Person, Nationalfutures.com; Allen Reminick, BlueAppleTrends.com; Brian Shannon, Alpha Trends; and CBOE Options Institute instructors Jim Bittman, Marty Kearney and Russell Rhoads. Topics range from how to use options for income, and strategies using LEAPS®, to market forecasting and more.

The fee for the three-day webinar is $99.For a full schedule of events and registration information, see http://www.cboe.com/LearnCenter/partner/3gurus.aspx. Members of the media who wish to attend the event at no cost should contact kaufmanm@cboe.com for further information.

Chicago Board Options Exchange (CBOE), the largest U.S. options exchange and creator of listed options, continues to set the bar for options trading through product innovation, trading technology and investor education. CBOE offers equity, index and ETF options, including proprietary products, such as S&P 500 options (SPX), the most active U.S. index option, and options on the CBOE Volatility Index (VIX), the world's barometer for market volatility. Other groundbreaking products engineered by CBOE include equity options, security index options, LEAPS, FLEX options, and benchmark products, such as the CBOE BuyWrite Index (BXM). CBOE's Hybrid Trading System incorporates electronic and open-outcry trading, enabling customers to choose their trading method.CBOE's Hybrid is powered by CBOEdirect, a proprietary, state-of-the-art electronic platform that also supports the CBOE Futures Exchange (CFE), CBOE Stock Exchange (CBSX) and OneChicago. CBOE is home to the world-renowned Options Institute and www.cboe.com, named "Best of the Web" for options information and education.

CBOE is regulated by the Securities and Exchange Commission (SEC), with all trades cleared by the AAA-rated Options Clearing Corporation.

Media Contacts:
Gail Osten
(312) 786-7123
osten@cboe.com

Gary Compton
(312) 786-7612
comptong@cboe.com

CBOE®, Chicago Board Options Exchange®, CBOEdirect®, CBOE Volatility Index®, VIX®, XEO®, OEX®, CBSX® and CBOE Stock Exchange® are registered trademarks of Chicago Board Options Exchange, Incorporated.SPXSM, XSPSM, MNXSM, GVZSM, EVZSM, OVXSM, BXOSM, RUHSM, VXDSM, VXNSM, RVXSM, VPDSM, VPNSM, VTYSM, VXOSM, and VXVSM are service marks of Chicago Board Options Exchange, Incorporated.CFE® is a registered trademark and CBOE Futures ExchangeSM is a service mark of CBOE Futures Exchange, LLC.Dow Jones®, DJIA®, and DIAMONDS® are registered trademarks of Dow Jones & Company, Inc. Dow Jones Industrial AverageSM and Options on the DowSM are service marks of Dow Jones & Company.CBOE's Options on the Dow based on the Dow Jones Industrial Average and financial products based on the CBOE DJIA Volatility Index are not sponsored, endorsed, marketed or promoted by Dow Jones. S&P®, S&P 100®, S&P 500®, and SPDR are registered trademarks of the McGraw-Hill Companies, Inc. and are licensed for use by the Chicago Board Options Exchange, Incorporated pursuant to a License Agreement. The Russell 2000® Index is a registered trademark of The Frank Russell Company used under license.Nasdaq®, Nasdaq-100®, Nasdaq-100 Index®, and PowerShares QQQ TrustSM are trademarks of The Nasdaq Stock Market, Inc. iShares is a service mark of Barclays Global Investors, N.A. "HOLDRS" and "Holding Company Depositary ReceiptS" are service marks of Merrill Lynch & Co., Inc.

This communication shall not constitute an offer to sell or the solicitation of an offer to buy any securities, nor shall there be any sale of securities in any state or jurisdiction in which an offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. No offering of securities shall be made except by means of a prospectus meeting the requirements of Section 10 of the Securities Act of 1933, as amended.

In connection with the proposed restructuring transaction, CBOE Holdings, Inc. ("CBOE Holdings") has filed certain relevant materials with the United States Securities and Exchange Commission (SEC), including a registration statement on Form S-4. Members are encouraged to read the registration statement, including the proxy statement/prospectus that are a part of the registration statement, because it contains important information about the proposed transaction. Members are able to obtain a free copy of the proxy statement/prospectus, as well as the other filings containing information about CBOE Holdings and the Chicago Board Options Exchange, Incorporated ("CBOE"), without charge, at the SEC's Web site, www.sec.gov, and the companies' website, www.cboe.com.In addition, CBOE members may obtain free copies of the proxy statement/prospectus and other documents filed by CBOE Holdings or the CBOE from CBOE Holdings by directing a request to the Office of the Secretary, CBOE Holdings, Inc., 400 South LaSalle Street, Chicago, Illinois 60605.

CBOE Holdings, the CBOE and their respective directors, executive officers and other employees may be deemed to be participants in the solicitation of proxies in connection with the proposed transaction. Information about the directors and executive officers of CBOE Holdings and of the CBOE is available in the prospectus/proxy statement.





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