At Cboe Global Markets, Inc. (Cboe), we're redefining the future of the investment landscape to create more value for our marketplace, customers, investors and employees. Our mission is simple yet audaciously bold: To power your potential to stay ahead of an evolving market.
Our promise to our customers is at the heart of everything we do. We are driven every day to power your strategies with the most innovative products, leading edge technology and seamless solutions. Together, we not only keep pace with the ever-evolving waves of the market – we power ahead.
A New Name and Visual Identity to Power Forward
Our new name, Cboe Global Markets, reflects the evolving nature and spirit of the company and follows the acquisition of Bats Global Markets (Bats) earlier in 2017. It builds on the brand capital of CBOE [Chicago Board Options Exchange] and the global reach of our collective businesses.
The small change in our name signals a BIG difference in our company. In Cboe Global Markets, the word "Cboe" is title-case vs. uppercase, and is now pronounced "See-bo" instead of "C-B-O-E." This subtle difference signals how our company has greatly expanded beyond its heritage as creator of the listed options industry to become a multi-asset class business across a much larger global footprint.
Our new logo is a visual expression of how we power potential in the marketplace. It is characterized by a dynamic arrow – three simple symmetrical shapes that come together in a bold, universal symbol of progress and momentum. Pulled together, they represent the story of partnership - evoking a whole that is much greater than the sum of its parts. Taken apart, each diamond represents an aspect of partnership - with our employees, our customers, and our investors. Positioned high in our name, the diamond arrow speaks to the power of partnership in creating exponential opportunities to stay ahead.
To learn more about Cboe’s new identity and mission, VISIT ABOUT US or READ PRESS RELEASE.