Cboe Listings’ Recent Milestones

July 15, 2021

In a recent letter to customers, Laura Morrison, Senior Vice President, Global Head of Listings, highlighted Cboe Listings' latest accomplishments and reiterated the team's commitment to unmatched customer service and continued growth.

I am thrilled to share that Cboe Listings reached a new milestone of 500 U.S.-listed ETPs from more than 60 issuers. This is a notable step in our continued mission to deliver unmatched ETF service as the fastest growing ETP listings venue in the U.S.  Thank you to our issuers who put your trust in Cboe. We are honored to help you achieve the highest potential for each and every one of your Cboe listings.

Throughout this year, we have continued to streamline our services and offerings, underscoring our commitment to growing the ETP space globally. In addition to our steady growth in Europe, Cboe’s recent acquisition of Chi-X Asia Pacific will enable us to bring best-in-class listings service to a new region, Australia. 

We are proud to be home to the fastest growing global ETF exchange, but I pledge that as our listings business continues to grow, our unmatched customer service and focus on the entire ETP lifecycle will continue to exceed your expectations. Our team of experts is always here to support you from pre-launch to post-launch, offering product and legal consultation, listing product management, transaction surveillance, strategic marketing and more.

In early 2021, Cboe introduced a new incentive program for Lead Market Makers (LMMs) designed to help further enhance market quality for primarily listed ETPs on Cboe BZX Exchange. Developed in close consultation with ETP industry participants, this incentive program set out to provide LMMs with greater choice and flexibility in selecting an incentive model, which we believe has helped provide deeper liquidity for Cboe-listed ETPs and, in turn, created a better experience for market participants.

In March, I was excited to host the first webcast in our Exchanging Perspectives series and join O’Shares ETFs’ Kevin O’Leary, ARK Invest’s Cathie Wood and VanEck’s Jan van Eck for a lively conversation about the financial industry today and current events that may impact the market in 2021. In June, I had the pleasure of hosting Market Rebellion’s Jon Najarian and Innovator ETFs’ Bruce Bond and Graham Day for a webinar about their outlook for the remainder of 2021, including the post-pandemic market environment, retail investing and relevant options strategies and products. These webinars are an excellent opportunity to hear new perspectives and I am looking forward to hosting more thought-provoking discussions in the future.

As Cboe strives to help market participants define a sustainable financial future, ensuring a robust listings business and marketplace are top of mind for our team. We would not be here today without the support and dedication of our issuers and market makers. Together, we are building a better experience for all market participants. Your continued partnership has been instrumental to helping us achieve this milestone of 500 U.S. ETP listings on Cboe. Thank you.