McElhenny Sheffield Managed Risk ETF

Cboe: MSMR

Listed November 17, 2021

A tactical investing strategy based on the combination of McElhenny Sheffields Trend Plus and Sector Rotation strategies. Trend Plus is a rules-based trend following strategy that strives to participate in market upside while avoiding the downside. Sector Rotation is a rules-based momentum strategy that capitalizes on sectors with strong momentum and aims to avoid sectors and markets that exhibit weakness.

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About Aptus Capital Advisors

Aptus Capital Advisors is a Registered Investment Advisor, registered with the SEC. ACA serves as the investment advisor to the Aptus Behavioral Momentum ETF and is an innovative investment manager with experience building and executing investment strategies that focus on behavioral finance. Aptus Capital Advisor's aim is to deliver strategies for stock market exposure that recognize and manage the behavioral biases many investors face.