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BufferLABS, story began with Erik Ogard, CFA, who, while managing a portfolio of buffered ETFs starting in late 2021, saw how challenging it could be to sort through the options. With so many providers offering different buffers—each with unique caps, floors, and payoff details, often described in confusing ways Erik decided to find "a better way to help.”advisors to compare options or see what really worked best. In the fall of 2024, Erik’s son, Grant Ogard, got together with two friends to create the BufferLABS research platform. We wanted to build something friendly and practical, a place where all buffered ETFs could sit side by side, described in plain language everyone could understand. At the heart of it is our proprietary ADOPT model—Applied Dynamic Options Pricing Theory—a screening tool that scores and ranks buffered ETFs to help advisors quickly find the best solutions for their clients. With ADOPT, advisors can confidently pinpoint the right options, save time, and deliver real value—building stronger relationships along the way. "We’re not here to tell anyone what to do. We’re here to walk alongside advisors, offering a hand to sort through the complexity and find what fits. At BufferLABS, it’s all about supporting you, so you can focus on what matters most."
| Product | Symbol | Product Type | List / Transfer Date |
|---|---|---|---|
| BufferLABS US Equity Dynamic Buffer ETF | BFLB | ETF | 2025-10-08 |
